Tuesday, January 12, 2010

Collar Pins - Cost-Effective Marketing Tools

By Kyle Price

A corporate gift is as essential as any other business strategy for a company. It has several other roles to play in an organization as well, and thus selecting the correct gift is very significant.

Collar pins are both appealing and come in various colours and styles, and thus are ideal as corporate gifts. Due to their innovative designs and the flexibility of having the company's name engraved on them, these pins are quickly gaining in popularity. They can also sport the company's tagline and can be casted during manufacture to look like a particular product.

It is their mind boggling range that makes collar pins sought after as a corporate gift for both employees and clients. They make employees realise that they are valued by the management, while the clients feel associated with the service provider, and therefore they generate the loyalty of these two important groups of people.

Cost is another aspect that determines the choice of a corporate gift. The basic value of collar pins as impactful gift items is much higher than their cost, thus any investment on them is always beneficial. The versatility and applicability of collar pins make sure that they are happily carried around by people on different occasions and are not just kept at one place for adornment. They can be worn everyday to work or elsewhere, which enables them to get a lot of attention, therefore popularising the company's brand.

But before making use of collar pins as corporate gifts, companies must not fail to take into account some crucial factors. Most importantly, they must be sturdy enough to survive repeated use.

Next, the designing of collar pins must be appealing enough to tempt the recipients to wear them more often. Excess of colours and absence of balance in design of the pin might have an adverse effect on people, and thus they must be avoided. Moreover, the practicality of use must be a prime consideration at the time of designing collar pins as corporate gifts.

Corporate gifts are an effective way for a company to reach out to its target audience, as such gifts have great visibility and circulation among the public. Collar pins have all the characteristics to succeed at this purpose. They are a reliable promotion tool and have been successfully used by organizations for years. Companies that have not yet tried collar pins as corporate gifts must take serious note of the immense potential of this tool in developing a successful brand identity.

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