Brochures have traditionally been one of the most essential promotion tools for any business. They can be kept on store counters, handed out to spread awareness about a company, or even mailed to prospective clients. The need to have printed brochures has resulted in the rise of a sector of the printing services industry, which specially caters to brochures. There have been many radical changes in brochure printing in recent years and the internet along with digital technologies is ushering many of them.
Until just a few years back, computers were hardly involved in the brochure printing process, which took several days, working with film negatives or plate-making machines and required multiple test prints, rounds of fine tuning etc. Even design choices were limited, with the printers doing the majority of the design jobs and only the most elementary input coming from the client.
Now, however, brochures are designed, transferred to the printing company, and edited on computers, often by the client himself, and the end product is printed and delivered within a much shorter time span. Technology has progressed far enough to make 24 hour printing possible, allowing any number of prints to be delivered to the client within a day's time.
It is important to remember that brochure printing involves not just the impression of ink on paper, but design, content creation and layout as well. The advent of digital technology has opened up a whole new world of advancements in this area like high quality full-colour printing, complicated layout formats, and packages on content-building.
Printing services firms offer many latest choices to customers, among which colourful brochures and digital brochures are most favoured by them. Such brochures are fit to be used on a medium or long-term basis. But when it comes to brochure circulation in large volume, but for a restricted time span, then colourful but brief brochures that undergo a short print run are the most suitable for the purpose. To develop such brochures, the best method to go for is off-set printing, as a good number of prints can be obtained in a minimum time span, though it takes a little more time for all the pre-printing tasks in this technique.
Ancillary services are now offered by several printing service providers in addition to the quality enhancements in the prints. These include distribution, direct mailing, formatting, and many more.
The internet has greatly changed the scenario, with clients now visiting websites of printing companies and placing online orders after selecting designs and colour schemes from the comfort of their office. Therefore, brochure printing has witnessed ground-breaking transformations in recent times, and the possibilities of further change seem to be endless.
Until just a few years back, computers were hardly involved in the brochure printing process, which took several days, working with film negatives or plate-making machines and required multiple test prints, rounds of fine tuning etc. Even design choices were limited, with the printers doing the majority of the design jobs and only the most elementary input coming from the client.
Now, however, brochures are designed, transferred to the printing company, and edited on computers, often by the client himself, and the end product is printed and delivered within a much shorter time span. Technology has progressed far enough to make 24 hour printing possible, allowing any number of prints to be delivered to the client within a day's time.
It is important to remember that brochure printing involves not just the impression of ink on paper, but design, content creation and layout as well. The advent of digital technology has opened up a whole new world of advancements in this area like high quality full-colour printing, complicated layout formats, and packages on content-building.
Printing services firms offer many latest choices to customers, among which colourful brochures and digital brochures are most favoured by them. Such brochures are fit to be used on a medium or long-term basis. But when it comes to brochure circulation in large volume, but for a restricted time span, then colourful but brief brochures that undergo a short print run are the most suitable for the purpose. To develop such brochures, the best method to go for is off-set printing, as a good number of prints can be obtained in a minimum time span, though it takes a little more time for all the pre-printing tasks in this technique.
Ancillary services are now offered by several printing service providers in addition to the quality enhancements in the prints. These include distribution, direct mailing, formatting, and many more.
The internet has greatly changed the scenario, with clients now visiting websites of printing companies and placing online orders after selecting designs and colour schemes from the comfort of their office. Therefore, brochure printing has witnessed ground-breaking transformations in recent times, and the possibilities of further change seem to be endless.
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